The Heartwarming Story Behind Woof Concept Products

February 7, 2019
Woof Concept Collar

We’ve all been through the struggle of trying to find the
right accessories for our dogs. You don’t want a collar that will
easily break, but you also don’t want to pay a ton of money for a
higher quality piece. Thankfully, good-quality options at lower
prices are slowly becoming more widespread. We had the pleasure of
chatting with Andy Song, the founder of one of these up and coming
companies, to find out the inspiration behind his unique

What passions, life events, or furry friends inspired
you to start Woof Concept Products?

all started when we went to one of our friend’s house for dinner.
We noticed they were fostering a Maltese named Lori but strangely,
Lori had a very different barking sound than most dogs and this is
what caught our attention. Lori had her vocal cords removed when
she was at the puppy mill. This is when we learned about the
international animal rescue organization and after hearing Lori’s
heart-aching story, we decided to put our names forward to adopt a
dog. A few months later, we received a phone call from the animal
rescue group and they matched us with a French Bulldog named Pedro.
With life-threatening injuries, he was on his way to a kill-shelter
for temporary aid. Thankfully, the animal rescue group reached out
to us and without any hesitation, we arranged Pedro to fly to
Vancouver where he was given a second chance in life.

When Pedro landed in Vancouver, the first thing was to get his
daily essentials such as a bed, a collar, and a leash. But to our
surprise, nothing caught our attention. It was just aisles of
boring collars and leashes. When we finally found one that we
semi-liked online, it was over $60. We were extremely frustrated
with this and were thinking why isn’t there a good looking and
durable collar in the market that wouldn’t cost us an arm and a
leg? As our family have prior apparel manufacturing and design
experience, we simply went to the drawing board and created our
own. This collar soon caught a lot of dog walkers’ attention and
this is how Woof Concept was started.”

What does your work offer to pet owners? What are your
goals for this venture?

“Our mission is simple – We want to create a fun/stylish yet
durable product that would not cost us an arm or leg. You don’t
need to pay $60 for our collars (not even half of that).”

What makes this organization a good choice for pet
owners? What benefits do they gain by engaging with your

purchasing our products, each customer will indirectly become part
of our movement to end animal cruelty. Part of the proceeds from
every item sold is donated to local and international rescue
organizations. We have helped and sponsored families across the
country on their pet adoptions.”

What makes Woof Concept Products unique? How do they
stand out in comparison to similar products?

“There are simply no shortcuts in creating a premium product.
The webbing on our collars took us over a year to develop. We
wanted to find a webbing that was soft enough on the hands but
durable enough to withstand over 1000 pounds of pull pressure. Our
manufacturing team has over a century of combined apparel
manufacturing experience, therefore we offer a lifetime warranty on
all our products.”

Not only are their products super durable, but Woof Concept
Products is a company you can feel good about supporting. Find out
more about their products here and share your Woof Concept pictures
with us below or on social media!

Teaser Image: 
Woof Concept Collar

Source: FS – Dogs – MDM
The Heartwarming Story Behind Woof Concept Products