What happens when an animal influencer dies?

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It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

Four and a half years ago, Chloe Kardoggian was looking for a new home. She wasn’t what many would consider to be the most adoptable dog — at nine year old, she had heart problems, bug eyes, and only two teeth to her name. But Dorie Herman saw past all that.

Herman says she adopted Chloe from “a friend of a friend of a friend” after seeing a Facebook post announcing Chloe was up for adoption. She started an Instagram account for her new pet as a way to show Chloe’s old owners how she was doing.  Read more…

More about Instagram, Dogs, Pets, Death, and Influencers
Source: mashable
What happens when an animal influencer dies?