Petfluencers rule the internet. Can Emma Beddington transform her gloomy pet into a social media sensation?
Grumpy Cat, the internet’s favourite seemingly furious feline, died in May, to a global outpouring of sadness, an emotion she would presumably have appreciated. The demise of the creature whose peevish underbite launched a thousand merchandising and sponsorship deals, from cereal and soft toys to video games (not to mention a surprising number of tattoos), has doubtless left a gap in her owners the Bundesens’ hearts, but it has also opened up an opportunity in the petfluencer (sorry, it’s a thing) market.
Oscar does not like cuddles, fun, me, or other dogs
As his besotted personal assistant, I am well placed to say Oscar’s sparkling personality will not make the difference
When will I be famous? Oscar the whippet’s bid for Instagram fame